MASSBRANDED and Eliad Cohen

Join Forces on New Athleisure Capsule Collection

MASSBRANDED FOR ELIAD COHEN

MASSBRANDED, the high-end men’s streetwear label that pushes boundaries, revs style engines and leaves nothing—and everything—to the imagination, is announcing its collaboration with the world-renowned Israeli party producer, actor and model, Eliad Cohen, on a brand-new athleisure capsule collection for the urban man on the go.

MASSBRANDED FOR ELIAD COHEN will launch July 25 with seven new styles that can be worn to-and-from the gym, for casual nights out, while traveling, and on the dance floors. Inspiration for the collection was drawn from the military backgrounds of both Cohen, who served three years of army service in the Israel Defense Forces, and MASSBRANDED designer Mass Luciano, who grew up in a military family.

“We wanted the styles in the collection to feel like the uniforms used for physical training during military exercises, drills and off-duty time,” Mass Luciano explains.

Eliad Cohen and Mass Luciano met in London to design the collection. “It was important that each piece stood out in a way that appeared effortless, casual, sexy and cool,” Mass Luciano continues. “And that every piece seamlessly combined my personality, passion for fitness and way of life,” says Cohen, adding that he couldn’t be happier with the final result.

“The collection is so comfortable. I’m wearing it everywhere.”

MASSBRANDED FOR ELIAD COHEN capsule include the Reach Zip Up Hoodie and Track Pants (notable for their zippered side pockets, rib knit cuffs and mesh drawstring cords); the Renegade Sweatshirt and Shorts (featuring reflective tape at the sides that add a flashy flare to the pieces); the Shuttle Short (crafted from perforated neoprene with piping side details that flash when light hits them); and the Flex T-Shirt and Short (featuring black perforated neoprene panels with grey/tan taping details that reshape a man’s body to its maximum form.)

All MASSBRANDED FOR ELIAD COHEN pieces are designed to be worn as sets, as a player would with a uniform, but they can be worn separately as well.

With over fifteen years of experience in the fashion industry, Puerto-Rico-born Mass Luciano studied at the Fashion Institute of Design in Los Angeles and has worked with international brands including Guess, Rock & Republic by Victoria Beckham and Lee Jeans. His rise to fame began in 2015 when he competed for and won the titles of initially, Mr. Gay Hong Kong and ultimately, Mr. Gay World. The accomplishment inspired him to launch his energetic namesake streetwear label, MASSBRANDED. Eliad Cohen is an Israeli producer, actor, model and entrepreneur.

.MASSBRANDED FOR ELIAD COHEN is available July 25 at -

Massbranded.com.

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